Download E-books The Relationship of Body Weight and Skepticism towards Advertising (Forschungsgruppe Konsum und Verhalten) PDF

By Sabrina Brauneis

Based at the vanity thought, Gender Theories, the Cognitive Dissonance conception and the Social comparability conception Sabrina Brauneis investigates the connection among bodyweight (conceptualized and measured right here utilizing the physique Mass Index (BMI)) and skepticism in the direction of advertisements. the 1st study’s findings aid a normal direct effect of bodyweight on skepticism in the direction of ads. the second one learn unearths out that express items impression the relation of bodyweight, vanity and skepticism in the direction of advertisements. The 3rd learn discovers seasons as a vital issue at the courting. The fourth research exhibits that obese types reason greater degrees of skepticism in the direction of ads between general weight and obese women.

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