Download E-books The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking PDF

By Tom Monahan

An Adweek Book
grasp the ideas that prime businesses use to spark creativity
In modern day company setting, gaining the aggressive area via inventive and unique considering is an important element of model method. artistic chief of ads Tom Monahan deals a clean examine the topic, offering demanding and quick equipment for releasing the brain and encouraging energetic creativity in oneself and others. His 180-degree Thinking(TM), a hundred MPH procedure, and different recommendations he employs in his inventive consulting perform are easy-to-use techniques for unleashing new principles and facilitating artistic product improvement, ads, and advertising plans. This ebook has the additional benefit of Monahan's event of utilizing those tools at A-list buyer businesses.

Show description

Read or Download The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking PDF

Similar Advertising books

Gender Advertisements

Publication through Goffman, Erving

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

So much companies blithely grasp to universal advertising "wisdom" - and lots of pay the associated fee via failing. that is the tricky premise of this booklet, which deals unconventional suggestions and counter-intuitive solutions adaptable to nearly any enterprise state of affairs. Drawing on years of expertise within the marking trenches and company boardrooms as of the main well known advertising and marketing experts in the US, Kevin J.

Business Marketing: Connecting Strategy, Relationships, and Learning

This article is focused on the undergraduate company advertising path. It introduces the recommendations of selling to companies and stresses the significance of establishing relationships with consumers.

Principles of Service Marketing and Management (2nd Edition)

Ideas of provider advertising and administration, moment version, is designed to enrich the fabrics present in conventional advertising ideas texts. It avoids sweeping and sometimes deceptive generalizations approximately providers, spotting explicitly that the variations among particular different types of companies (based at the nature of the underlying provider method) will be as very important to pupil realizing because the broader transformations among items advertising and prone advertising and marketing.

Extra resources for The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Show sample text content

Rated 4.34 of 5 – based on 33 votes