By Tom Monahan
An Adweek Book
grasp the ideas that prime businesses use to spark creativity
In modern day company setting, gaining the aggressive area via inventive and unique considering is an important element of model method. artistic chief of ads Tom Monahan deals a clean examine the topic, offering demanding and quick equipment for releasing the brain and encouraging energetic creativity in oneself and others. His 180-degree Thinking(TM), a hundred MPH procedure, and different recommendations he employs in his inventive consulting perform are easy-to-use techniques for unleashing new principles and facilitating artistic product improvement, ads, and advertising plans. This ebook has the additional benefit of Monahan's event of utilizing those tools at A-list buyer businesses.
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