By Thomas Richards
This provocative and theoretically refined publication finds how capitalism produced and sustained a tradition of its personal within the 19th and early 20th centuries. Richards presents a precious account of the interplay among cultural and enterprise improvement in Victorian England via concentrating on the evolution of advertisements. via an exam of 5 case reports, starting from how advertisers hired photographs of the Crystal Palace Exhibition of 1851 to their use of pictures of girls in advance of WWI, he argues that the British constructed a brand new form of tradition within the mid and late-19th century--a new frame of mind and dwelling more and more established upon the ownership of fabric items, commodities. Revising the findings of a few prior students, Richards indicates that 'cultural varieties of consumerism . . . got here into being good ahead of the shopper economic climate did.' The 50 well-reproduced advertisements pictures vastly improve the worth of this examine. --M. Blackford, selection
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