Download E-books The Attention Merchants: The Epic Scramble to Get Inside Our Heads PDF

From Tim Wu, writer of the award-winning The grasp Switch and who coined the word "net neutrality"--a revelatory examine the increase of "attention harvesting," and its transformative influence on our society and our selves.

Attention merchant: an industrial-scale harvester of human awareness. a company whose enterprise version is the mass trap of awareness for resale to advertisers.

In approximately each second of our waking lives, we are facing a barrage of ads enticements, branding efforts, backed social media, ads and different efforts to reap our cognizance. during the last century, few instances or areas have remained uncultivated via the "attention merchants," contributing to the distracted, unfocused tenor of our instances. Tim Wu argues that this isn't easily the byproduct of contemporary innovations however the final result of greater than a century's development and growth within the industries that feed on human cognizance. From the pre-Madison street delivery of ads to TV's golden age to our current age of significantly individualized offerings, the enterprise version of "attention retailers" has consistently been a similar. He describes the revolts that experience risen opposed to those relentless makes an attempt to steer our intake, from the handheld remote control to FDA rules to Apple's ad-blocking OS. yet he makes transparent that spotlight retailers develop ever-new heads, and their technique of harvesting our cognizance have given upward push to the defining industries of our time, altering our nature--cognitive, social, and otherwise--in methods incredible even a iteration in the past.

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