By Robert Solomon
A sensible consultant for supplying remarkable buyer service
Most advertising humans may declare nice customer provider is an elusive, ephemeral pursuit, no longer simply characterised via an actual ability set or stock of tasks; this e-book and its writer argue another way, claiming there are definable, actionable ways to the position, and supply tips designed to accomplish better paintings.
Written by way of one of many industry's so much a professional purchaser providers executives, the ebook starts off with a definition, then follows a course from an preliminary new enterprise win to starting, construction, wasting, then regaining belief with consumers.
It is a robust resource of tips for these new to the company, for veterans who are looking to refresh or validate what they comprehend, and for an individual in the course of the adventure to recuperate at what they do.
Read or Download The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers PDF
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