By L. Meghan Mahoney, Tang Tang
Strategic Social Media is the 1st textbook to head past the selling plans and how-to courses, and supply an outline of the theories, motion plans, and case reports beneficial for educating scholars and readers approximately using social media to fulfill advertising goals.
- Explores the easiest advertising and marketing practices for achieving company ambitions, whereas additionally offering thoughts that students/readers can practice to any prior, current or destiny social media platform
- Provides finished therapy of social media in 5 exact sections: panorama, messages, advertising and marketing and enterprise types, social swap, and the future
- Emphasizes social accountability and ethics, and the way this pertains to capitalizing on industry share
- Highlights advertising options grounded in learn that explains how practitioners can impression viewers behaviour
- Each bankruptcy introduces thought, perform, motion plans, and case stories to coach scholars the facility and optimistic chances that social media hold
Read or Download Strategic Social Media: From Marketing to Social Change PDF
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