By Pamela E. Swett (ed.), S. Jonathan Wiesen (ed.), Jonathan R. Zatlin (ed.)
While the essays are proficient via the burgeoning literature on customer society, Selling Modernity specializes in the actors who had the best stake in profitable advertising: corporation managers, advertisements executives, copywriters, photo artists, industry researchers, and salespeople, all of whom contributed to shaping the depiction of a company’s items, attractiveness, and visions of contemporary existence. The participants think about themes starting from opinions of capitalism brought on through the expansion of advertisements within the Nineties to the racial politics of Coca-Cola’s advertising and marketing thoughts through the Nazi period, and from the post-1945 profession of an erotica entrepreneur to a federal anti-drug crusade in West Germany. no matter if interpreting the turning out to be fascination with racialized discourse mirrored in early-twentieth-century expert advertisements journals or the postwar efforts of Lufthansa to entice vacation and enterprise tourists again to a rustic linked to mass homicide, the individuals display advertising’s important function in debates approximately German tradition, company, politics, and society.
Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
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