Download E-books Principles of Marketing (14th Edition) PDF

By Philip Kotler

Learn the right way to create worth and achieve dependable customers.

 

Today’s advertising and marketing problem is to create brilliant, interactive groups of shoppers who make items and types part of their day-by-day lives. to assist readers know how to create worth and achieve unswerving consumers, Principles of Marketing provides primary advertising and marketing info in a accomplished structure, geared up round an cutting edge customer-value framework.

 

The fourteenth version comprises insurance on sustainability and a spotlight on advertising in latest hard economy.

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