By Cliff Allen
A complete source on enforcing a one-to-one business plan at the Web
With its distinctive specialise in customer-oriented business plan, One-to-One internet advertising instantly turned a bestseller between net enterprise books whilst it used to be first released in 1998. Now in a moment version, this can be nonetheless the one finished source for figuring out and using the newest applied sciences, instruments, items, and options for one-to-one advertising on the net. With forty% new fabric, the second one variation encompasses a complete arsenal of checklists, flowcharts, templates, seller lists, scripting examples, and different instruments and knowledge that readers can use to judge and enforce one-to-one technologies.
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Extra resources for One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition