Download E-books Nike Culture: The Sign of the Swoosh (Cultural Icons series) PDF

By Robert Goldman

This publication is without doubt one of the first to take an in-depth examine how an advertisements photograph works. It situates the Nike swoosh brand by way of political economic climate, sociology, tradition and semiotics.

Nike Culture describes and deconstructs the subjects and buildings of Nike's advertisements, outlines the contradictions among snapshot and perform, and explores the good judgment of the signal financial system. moreover, through concentrating on concerns revolving round representations of race, category and gender, the will for either group and popularity, and the development of game as a non secular company, the ebook deals insights into the cultural contradictions embedded in activities culture.

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