Download E-books Introduction to Advertising Media: Research, Planning, and Buying PDF

By Jim Surmanek

Introduce scholars to the strategies and techniques in the back of each profitable media plan whereas educating them the way to positioned media instruments and methods to take advantage of successfully. This easy-to-read textual content covers terminology, structures, and approaches. The dynamics of media making plans are highlighted, from the formula of ads targets throughout the strategic use of media to complete objectives.

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