Download E-books Identify: Building Brands Through Letterhead Logo and Business Cards PDF

By Charlotte Rivers

Identify presents functional recommendation for designers and their consumers on developing powerful company identity.

This is a realistic consultant that mixes sound recommendation on studying, commissioning, briefing, designing and generating a uncomplicated identification approach -- brand, letterhead and enterprise playing cards -- with a survey of the main winning identities from all over the world. Identify additionally examines similar concerns comparable to exchange mark laws, and springs with a entire word list of terms.

For an individual constructing company id, from small companies to charities and academic associations, advertising departments and architects may still locate this ebook invaluable.

Show description

Read or Download Identify: Building Brands Through Letterhead Logo and Business Cards PDF

Best Advertising books

Gender Advertisements

E-book by way of Goffman, Erving

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

So much companies blithely dangle to universal advertising "wisdom" - and lots of pay the associated fee by means of failing. that is the tricky premise of this ebook, which bargains unconventional ideas and counter-intuitive solutions adaptable to just about any enterprise scenario. Drawing on years of expertise within the marking trenches and company boardrooms as of the main well known advertising specialists in the United States, Kevin J.

Business Marketing: Connecting Strategy, Relationships, and Learning

This article is concentrated on the undergraduate company advertising path. It introduces the strategies of promoting to companies and stresses the significance of creating relationships with buyers.

Principles of Service Marketing and Management (2nd Edition)

Rules of provider advertising and administration, moment variation, is designed to enrich the fabrics present in conventional advertising and marketing ideas texts. It avoids sweeping and infrequently deceptive generalizations approximately companies, spotting explicitly that the diversities among particular different types of providers (based at the nature of the underlying provider strategy) might be as vital to scholar figuring out because the broader ameliorations among items advertising and marketing and companies advertising.

Additional resources for Identify: Building Brands Through Letterhead Logo and Business Cards

Show sample text content

Rated 4.80 of 5 – based on 17 votes