By Irving Rein, Michael Hamlin
The vintage advisor to private and public picture making--now up-to-date for the electronic age
The groundbreaking, severely acclaimed unique variation of High Visibility confirmed celebrity--the growing and handling of one's public persona--to be a serious consider reaching own luck and standing. Now, during this new 3rd variation, foreign conversation specialist Irving Rein, foreign advertising guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller aid you in attaining and take advantage of excessive visibility--in any profession!
"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling writer of Positioning and advertising and marketing Warfare
"High Visibility is the Bible, the Das Kapital, the foundation of Species of the baby technology of celebritology."
--Peter Carlson, Washington Post
Today, it is not simply what you recognize or who you know--it's who is aware you. High Visibility is the adaptation among being only a member of the gang and changing into a hugely famous individual.
Read Online or Download High Visibility: Transforming Your Personal and Professional Brand PDF
Best Advertising books
E-book by means of Goffman, Erving
So much companies blithely hang to universal advertising and marketing "wisdom" - and lots of pay the associated fee through failing. that is the difficult premise of this booklet, which bargains unconventional strategies and counter-intuitive solutions adaptable to nearly any company scenario. Drawing on years of expertise within the marking trenches and company boardrooms as of the main well known advertising and marketing specialists in the US, Kevin J.
This article is focused on the undergraduate enterprise advertising direction. It introduces the thoughts of selling to companies and stresses the significance of creating relationships with buyers.
Rules of provider advertising and administration, moment version, is designed to enrich the fabrics present in conventional advertising and marketing rules texts. It avoids sweeping and infrequently deceptive generalizations approximately providers, spotting explicitly that the diversities among particular different types of companies (based at the nature of the underlying carrier method) will be as vital to pupil knowing because the broader alterations among items advertising and companies advertising and marketing.
Additional resources for High Visibility: Transforming Your Personal and Professional Brand