Download E-books High Visibility: Transforming Your Personal and Professional Brand PDF

By Irving Rein, Michael Hamlin

The vintage advisor to private and public picture making--now up-to-date for the electronic age

The groundbreaking, severely acclaimed unique variation of High Visibility confirmed celebrity--the growing and handling of one's public persona--to be a serious consider reaching own luck and standing. Now, during this new 3rd variation, foreign conversation specialist Irving Rein, foreign advertising guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller aid you in attaining and take advantage of excessive visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling writer of Positioning and advertising and marketing Warfare

"High Visibility is the Bible, the Das Kapital, the foundation of Species of the baby technology of celebritology."
--Peter Carlson, Washington Post

Today, it is not simply what you recognize or who you know--it's who is aware you. High Visibility is the adaptation among being only a member of the gang and changing into a hugely famous individual.

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