Download E-books Fundamentals of Copy & Layout : Everything You Need to Know to Prepare Better Ads PDF

By Albert C. Book

Every little thing scholars want to know to create greater advertisements is incorporated during this easy workbook. Self-quizzes, assignments, and circumstances educate scholars to unravel genuine replica and format demanding situations. positive aspects the inventive philosophies of invoice Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. comprises fabric on study, info assortment, research, and built-in advertising. This text's nuts-and-bolts innovations and state of the art content material will empower your scholars with:

    * a fantastic beginning within the basics that they will use and thanks for all through their careers. * pointers on writing for the web, new computing device functions, and photograph copy innovations. * The severe outlook they're going to have to prevail through finishing the text's quizzes, assignments, and replica and format difficulties.

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