Download E-books Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena PDF

By Brian H. Murray

"Leading manufacturers and the highbrow estate of profitable enterprises are more and more falling sufferer to antagonistic strategies from unscrupulous companies. undesirable model institutions, product piracy, and different kinds of on-line model abuse threaten to alienate shoppers and undermine the good fortune of businesses in each undefined. "Defending the logo" introduces ideas getting used via businesses all over the world to struggle again and regain keep watch over, keeping model fairness and rescuing probably misplaced profit. From advertising and revenues tasks that discourage abuse to the right way to gather intelligence on attainable wrongdoers, this well timed ebook is as beneficial because it is attention-grabbing. Punctuated with eye-opening tales from genuine businesses like domestic Depot, Disney, the purple go, Nintendo, and the linked Press, "Defending the logo" is a decision to motion for corporations unwilling to compromise the facility in their manufacturers and the luck in their products."

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