Download E-books Creating Passion Brands: Getting to the Heart of Branding PDF

By Helen Edwards

Brands are at a crossroads. contemporary sellers face flat progress, regulated markets, rapacious shops and cynical shoppers. And but a few manufacturers upward thrust above the problems to ignite passionate advocacy in shoppers and staff alike. those are the manufacturers with the mind's eye to face for anything instead of simply following the newest buyer whim, the manufacturers with

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