Download E-books Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) PDF

By Mara Einstein

In a society overrun through advertisement muddle, faith has turn into another product bought within the buyer industry, and faiths of all types needs to compete with a myriad of extra unique and simpler relaxation activities.  Brands of Faith argues that during order to compete successfully faiths have needed to turn into manufacturers – simply recognizable symbols and spokespeople with whom non secular clients could make fast connections

Mara Einstein indicates how non secular branding has extended over the last 20 years to create a mixed global of trade and religion the place the sacred turns into secular and the secular sacred.  In a chain of attention-grabbing case reports of religion manufacturers, she explores the importance of branded church classes, similar to Alpha and the aim pushed lifestyles, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah.  She asks what the implications of this spiritual advertising may be, and descriptions the prospective result of non secular commercialism – strong and undesirable. Repackaging faith – updating tune, developing teen-targeted bibles – is justifiable and invaluable. besides the fact that, whilst the content material turns into obscured, faith might lose its designated promoting proposition – the very skill to elevate us above the industry.

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