By Heather LeFevre
Heather LeFevre set out on an day trip to apprentice herself with cutting-edge such a lot outstanding advertising and marketing strategists, touring from Beijing to Seattle. The twist? She lived with every one of those mentors, of their houses, commuting to paintings with them on a daily basis, and uncovering their ideas for construction a number of the world's Most worthy and ecocnomic brands.
Brain Surfing is a booklet that mixes advertising information with lifestyles philosophy. One minute you’ll know about clever manufacturers at the different aspect of the realm, the subsequent you’ll be encouraged to take off by yourself experience. LeFevre publications you thru today’s complicated advertising panorama, uncovering the key methods of operating of every of her coaches. Brain Surfing will shock you with how a lot you research whereas completely having fun with the journey.
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