Download E-books Black Social Dance in Television Advertising: An Analytical History PDF

By Carla Stalling Huntington

The impact of dance upon shoppers has lengthy been understood via advertisers. This paintings investigates using black social dance in tv advertisements. overlaying the Nineteen Fifties in the course of the 2010s within the usa, dance is proven to supply worth to manufacturers and to impact intake stories. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical techniques, the textual content offers a concept of dance for a tradition that has regularly drawn upon African-American arts to promote items.

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