By Linda Kaplan Thaler
All of us are looking to get our message heard. And in Bang!, advertising professionals Linda Kaplan Thaler and Robin Koval let us know how. They and their gifted colleagues are the brains at the back of a number of memorable and hugely profitable advertisements, from the greatly winning AFLAC duck to the irresistibly sentimental “Kodak second” to natural Essences’ outrageous “Totally natural Experience.” In Bang!, Kaplan Thaler and Koval provide confirmed thoughts for making a loud, transparent, fascinating message approximately and product or service.
Full of interesting anecdotes and encouraging money owed of campaigns that experience propelled sales and dramatically elevated marketplace proportion, Bang! shows managers the best way to create a campaign that cuts during the message litter and creates a real advertising explosion.
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