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By Joan Gibbons

Art and ads are frequently visible as capability enemies, with the single being unfastened from advertisement issues and the opposite established upon them. during this in actual fact written and wide-ranging publication, Joan Gibbons argues fairly for a together enriching dating among the 2, exhibiting how artists have reached a much broader viewers through embracing the strategies and mass media of ads, and the way advertisements has hired concerns and methods of latest artwork. Charting key issues of overlap and antagonism, she seems on the paintings of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk minimize to Benetton's surprise of truth. Exploring state-of-the-art advertisements from the influential paintings of David Carson to Wieden and Kennedy's Nike campaigns and the paintings and ads paintings of Tony Kaye, she additionally seems on the expanding endorsement of artwork by way of hugely branded items akin to Absolut vodka, to argue that paintings and advertisements needn't be together specific terms.

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