Download E-books Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy) PDF

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in advertisements study are released via the ecu advertisements Academy (EAA). This quantity is a compilation of study provided on the twelfth foreign convention in ads (ICORIA) which used to be held in Zagreb (Croatia) in June 2013. The convention accrued one zero five major researchers from 23 nations below the convention subject matter “To Boldly Go... Extending the limits of Advertising”. The publication offers overseas state of the art learn with 23 articles by way of popular students from the global ICORIA community.

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