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By Alison A. Nieder, Jim Heimann

The manner we wore: The tale of contemporary model from couture to mass market
The twentieth century observed model evolve from an specific Parisian salon enterprise catering to a filthy rich elite right into a international applying hundreds of thousands, with new developments whisked into shops sooner than the final version has left the catwalk. alongside the way in which, the signature silhouettes of every period developed past attractiveness. For women, House of Worth crinolines gave approach to Vionnet’s bias-cut gowns, Dior’s New glance to Quant’s Chelsea Look, Halston’s white go well with to Frankie B.’s low-rise denims. In menswear, ready-made matches signaled the dying of bespoke tailoring, lengthy ahead of Hawaiian shirts or thin denims entered the fore.

20th-Century Fashion offers a retrospective of the final hundred years of fashion via 400 type advertisements from the Jim Heimann assortment. The images hint not just the altering tendencies but additionally the evolution of their advertising and marketing and audience, as type was once followed into pop culture and the mass marketplace, decade through decade. An in-depth advent and illustrated time line aspect the style-makers and trendsetters and the way the ancient occasions, layout homes, shops, motion pictures, magazines, and celebrities formed the way in which we dressed—then and now.

About the series:
Bibliotheca Universalis — Compact cultural partners celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we all started our paintings as cultural archaeologists in 1980, the identify TASCHEN has turn into synonymous with obtainable, open-minded publishing. Bibliotheca Universalis brings jointly approximately a hundred of our all-time favourite titles in a neat new layout so that you can curate your personal reasonable library of paintings, anthropology, and aphrodisia.
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Text in English, French, and German

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